People don’t pay attention like they used to. Walking down the street on their phones, pretty much oblivious to the world around them. Social media is taking over the world one smart device at a time, and it’s time that you moved your business to social media.
Get the Word Out
Social media has the power to get a company large amounts of exposure, because so many people use it. Facebook alone has some impressive figures, with 1.37 billion daily active users, and a whopping 2.07 billion monthly active users. Users have the option to share information and posts with each other, whether that be through direct messaging, or on their “wall” for anyone to see. Social media also gives smaller companies a lot more power – which they might not have had before – as everyone can get the same chance on social media.
Reaches all Demographics
As well as there being a lot of people on social media, there are lots of different types of people as well. Social media is an incredibly diverse place and is perfect for any business looking to target specific markets and audiences. Better yet is that many social media sights hold user information such as age, gender, likes and dislikes, etc. which makes it an ideal place to get customer information and analytical data surrounding market research.
Encourages Two-Way Communication
Social media encourages customers to interact with the company and vice versa. With social media you have the ability to hold opinion polls, ask customers opinions, and direct message them. It is a very user friendly platform to use and can improve customer loyalty as you can give your replies a personal touch. This can either be positive or negative as bad reviews and comments will probably occur, but it allows you to deal with it in a way (if its public) that can actually do some damage control by showing other customers that you are willing and ready to fix whatever problem they might have.
Creating accounts on most social networks are generally free. There are options to opt for paid advertising on social media but all of the promotion you need can be done through the page itself – if you know how. Writing engaging content with the use of hashtags and pictures are some of the best ways to get your company noticed. Play off of current events – but try not to offend anyone! Or simply just have a competition. These are all good methods and can all be done for free.
Keep Consumers Updated
Social media allows you to keep new and existing consumers updated on new products or services, as well as what is going on in the company. If your company has just done something compassionate, like given to charity, then post it on social media!
So there you have it, a short five of the many reasons your business should be on social media.