When it comes to the main means of gathering information and discovering new and interesting businesses, most of us (if not all of us) turn to the omnipotent, potentially self-aware behemoth that is Google. How do I do French pleats? Google it. Who’s a good plumber in my area? Google it. What does it mean when I have a sharp pain in the my chest? Go to the doctors. Google has the answers to just about everything we could imagine, and acts as one of the main routes of linking businesses to customers. When looking for a product or service, a mighty 81% of us search online prior to buying. This, combined with the fact that mobile devices are ubiquitous and are most definitely here to stay, means that being visible on Google is of paramount importance to the success of any modern business. To this end, it is advised that companies look into SEO glasgow services.
What Is SEO Glasgow?
SEO stands for Search Engine Optimisation and is the act of structuring and optimising a page or domain to rank higher in the SERP (Search Engine Results Page) for the intended keyword. A keyword is a word or phrase that users enter into a search engine to return relevant results for their query. An example would be “SEO Glasgow” for those that are looking for a digital marketing agency, such as Smarter Digital Marketing, in or around Glasgow.
SEO Glasgow matters as it is common knowledge that the top three results on a SERP take the lions share of the traffic from searches, with pole position taking a massive 34% of traffic. Having that kind of traffic hitting the website almost guarantees more business for your venture. By contrast, should your web page rank on page 2 or lower, the likelihood of you gaining any meaningful organic traffic is low.
SEO, however, is not some magic bullet service that will instantly fix all your online issues with regards to traffic and conversions. It’s a long process that requires patience and expertise to pull off correctly. If done poorly, SEO Glasgow attempts can actually damage a website’s rankings instead of boosting them.
How Does SEO Work?
SEO is based around one simple principle: relevancy. Google – or any other search engine for that matter, but let’s be honest, it’s always Google – wants to return the most relevant results for a users search query. To do this, it “crawls”, or examines, a web page and reads the content. It will analyse the topic and theme of the content and then decide what keywords it is best to show a page for, and where to place it in the rankings for those keywords. It will then look at links that point to the domain or page. It looks at things such as the general theme of the website that the link comes from, the websites’s domain authority, and the relevancy of the content on the page that the link comes from. A combination of these two aspects – on page optimisation and link building – is the core to SEO Glasgow services.
To this end, when undertaking onpage optimisation, a good digital marketer will make sure that the keywords that a web page is to be ranked for is found in certain parameters. These parameters include, but are not limited to, the following:
- Page Title. This is a short description attached to the page that allows Google to read the general theme (main keywords) for a page.
- H1’s. An article title. This tells Google what the main focus for the written content is.
- H2’s. Sub headers within articles. These break up content and tell Google what the following content is focused on within the main article.
- Meta. This is a longer description intended to be a screenshot of the article to tell human users what the article is about.
- Image Alt Tags. As Google can’t “read” an image in terms of SEO Glasgow, alt tags are attached to describe an image’s content. They also help visually impaired people to better experience the website.
If done correctly, with a proper focus on both link building and content optimisation, SEO Glasgow can have a positive impact on a business’ revenue. It just requires a good digital marketer and some patience.